Asahi And Carlsberg In Hong Kong Tie-up

Japanese brewing giant Asahi Breweries is to enter into a distribution deal with Danish major Carlsberg in Hong Kong. Asahi will utilise Carlsberg's extensive distribution network to improve the presence of its flagship Asahi Super Dry brand in off-trade channels such as supermarkets and convenience stores. As a result of this tie-up Asahi expects to lift Hong Kong sales from 180,000 cases in 2008 to 350,000 cases by

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