Market intelligence, trend analysis and forecasts for the Food and Drink industries across the regions

Industry / Bahrain

Coca-Cola And Pepsi Raise Prices

January 2010 | Company News Alert

Coca-Cola and PepsiCo's franchisees in Bahrain have raised prices by 50% on the back of strengthening raw material costs after, in the latter's case, holding prices steady for about 30 years. According to Gulf Daily News, the cost of a can of soda has increased from BHD0.1 to BHD0.15. BMI notes that the price hike follows a similar move in Saudi Arabia in December 2009. However, in that instance the price increase was not simultaneous.

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