Kraft Sees Indian Benefits To Cadbury Takeover

Having won the backing of UK confectioner Cadbury's board with an increased bid of GBP11.6bn (US$18.7bn), US processed food giant Kraft at last appears on course to enter the vast and high-growth Indian confectionery market. With Cadbury a truly global enterprise, with a strong emerging market footprint, BMI has previously cited the opportunity to accelerate international expansion as a motivating factor behind Kraft's bid. India, where we expect confectionery sales in local currency terms to increase by an average of 14.8% annually through to 2014, is without doubt one of the highlights of Kraft's new emerging market opportunity.

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