X5 Capitalises On 2009 Discount Wave

Russia's largest mass grocery retailer (MGR) by turnover X5 has announced strong year-end sales growth of 33% year-on-year (y-o-y) to RUB275bn (US$9.3bn). X5's Pyaterochka discount banner was largely responsible for the 10% increase in like-for-like (l-f-l) sales. Russia's discount retail segment is well developed, accounting for an estimated 25% of headline MGR industry sales in

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