Carrefour Moves Into Inner Mongolia

French retail giant Carrefour is to further Chinese mass grocery retail (MGR) expansion by moving away from the urban coastal centres on which it has centred store development to date, and into underdeveloped territories and provinces. To this end, the retailer is planning its first outlet in Inner Mongolia in 2011, in the city of Hohhot. Expansion in unexplored towns and cities will be vital if Carrefour is to remain a leading player in China's increasingly crowded MGR industry and yet this strategy is not without its

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