Flat Beer In 2010

Despite anticipated economic outperformance once more in 2010, Poland's beer industry is expected to remain relatively weak with the 13.6% excise duty hike introduced in March 2009 continuing to significantly erode value and volume sales. Although the robustness of Poland's consumer market played a significant role in the estimated 1.2% GDP expansion in 2009 and somewhat insulated the beer industry from the economic shockwaves experienced by most of emerging Europe, headline beer volume sales are estimated to have weakened 8.1% year-on-year (y-o-y) in 2009.

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