Unilever Boosts Volumes With Price Cuts

British-Dutch consumer goods giant Unilever delivered strong volume growth in Q409, in line with CEO Paul Polman's strategy of putting volumes ahead of prices. In the three months to the end of December 2009, Unilever's underlying volumes were up by 5%, although price cuts of 3.1% meant that the company's underlying sales increased by 1.8%. Polman said the firm 'will continue to focus on volume growth as the main drive of long-term value creation while delivering sustainable year-on-year improvement in operating margins.' During 2009 this strategy was helped by a drop in the price of commodities and advertising but there

To read the full article, please choose one of the following options: