Soriana Expects Strong Sales Growth In 2010

Mexico's second largest grocery retailer Soriana is optimistic about its growth prospects for 2010, suggesting that a rise in consumption will lead to a 7-8% increase in its same-store sales during the year. This growth at existing stores will be coupled with expansion into new cities and the firm expects its total sales for the year to increase by 15%. This optimistic outlook comes after a difficult 2009 and would represent growth well ahead of our forecast for the Mexican economy as a

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