Coca-Cola Follows PepsiCo With Bid For Bottling Business

Reports have emerged that The Coca-Cola Company (TCCC) is in talks to buy the North American operations of its largest bottler, Coca-Cola Enterprises (CCE), with the tabled bid said to be worth close to US$15bn, including debt. The move would represent a shift in strategy for the firm and would follow in the footsteps of PepsiCo, which is in the process of consolidating its North American bottlers. BMI has previously suggested that PepsiCo's strategy is unlikely to reinvigorate the difficult US soft drinks market and we keep to this

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