E&J Gallo Anticipates Difficult 2010, Puts Margins Ahead Of Volumes

Wine supplier E&J Gallo has said it expects little improvement in the UK wine market during 2010 due to increased duties and the trend for selling wine on promotion. As a result, the firm has said it will continue to reduce the size of its wine range, part of a strategy it started in 2008 of focusing on five core brands: Gallo Family Vineyards, Turning Leaf, Redwood Creek, Barefoot and Carlo Rossi. The firm will cut the number of products it offers in the UK market to less than 100. This will be combined with a reduction in promotional activity

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