Whyte & Mackay Warns On Impact of Minimum Pricing Legislation

The CEO of Scotch Whisky producer Whyte & Mackay has warned that the firm would 'essentially cease to exist in anything but name' if Scotland were to introduce minimum pricing for alcoholic drinks. The firm stands to be disproportionately impacted by such a move due to its focus on private label brands, which would lose their competitive advantage. The ruling Scottish National Party (SNP) is committed to combating problem drinking in Scotland. However, there is not yet the necessary political consensus to introduce the measure and a move may also be hit by opposition in the EU, with the

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