Private Labels Continue To Gain Market Share

The latest company trading updates suggest that the US market for private label products continues to grow at a greater rate than the overall food and drink market, but that the trend away from national brands has softened in recent quarters. US consumers have generally been slower to embrace private labels than their European counterparts, however, the global economic slowdown has given the sector a kick-start and most of the country's retailers have put a new emphasis on their private label ranges. An important question being asked by the country's producers and retailers is whether this trend has enough momentum

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