Unilever Sells Brunch Brand To Bongrain

Anglo-Dutch consumer goods giant Unilever has announced the sale of German cheese-spread brand Brunch to French cheese-maker Bongrain. Financial details have not been disclosed but Bongrain already acts as a manufacturer for the product, so the deal should be relatively straight forward to implement. The move fits with Unilever's strategy of focusing on brands less exposed to the threat from private labels and concentrating on products where its research and marketing resources give it more of a competitive

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