Market intelligence, trend analysis and forecasts for the Food and Drink industries across the regions

Companies / United Arab Emirates

PepsiCo Franchise Bottler Targeting Non-Carbonate Growth

March 2010 | Company News Alert

PepsiCo's UAE-based franchise bottler and distributor Dubai Refreshments Company (DRC) is expected to strength its product portfolio by launching a number of new soft drinks after confirming it was holding talks with PepsiCo. Comfortably leading the UAE's soft drinks industry with a market share above 75%, DRC is increasingly pursuing growth outside of the established carbonates segment, which ties in to BMI's assessment of the

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