Heineken And Diageo Targeting SABMiller On Home Patch

Overwhelmingly dominated by SABMiller's core South African Breweries (SAB) arm, South Africa's beer industry has long lacked the dynamism that only competition can provide. Despite firm economic growth and strong strides in middle class spending power, per capita beer consumption has held fairly flat at about 60 litres. Safe in the knowledge that it did not have to direct significant capital to maintaining a toehold in South Africa, SABMiller has been able to pursue major expansion across Sub-Saharan Africa and establish itself as one of only two major global food and drink firms (alongside Unilever) with more than 30% of

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