Lidl Adapts Discount Format To Take Advantage Of Greece's Economic Travails

Discount chain Lidl, owned by Germany's Schwarz Group, has developed a new store concept for Greece as it seeks to overcome the challenges posed by the country's high land prices. The new stores are to be located in town centres and will be smaller than Lidl's usual outlets, stocking fewer than 1,000 stock-keeping units (SKUs). The firm has launched its first store under this concept in Thessaloniki, Greece's second largest city, and is likely to roll out the format if it delivers a better return on investment. Greece's economic turbulence means the discount sector has high potential; however, the problem

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