PepsiCo And Tata In High-Potential Joint Venture

Looking to effectively exploit the favourable demographics and strong economic growth formula that buoys India's fast-moving consumer goods industry, US beverage behemoth PepsiCo is to form a soft drinks joint venture (JV) with local major Tata Tea. For Tata, as it seeks to balance the often-conflicting product development (PD) priorities of health and value, the partnership would provide access to world-renowned PD expertise, while for PepsiCo, as it seeks to build its exposure to emerging markets (EM), the JV would provide access to a well-distributed local partner. BMI sees this as a massive opportunity for both

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