Companies And Sectors Poised To Benefit From 2010 FIFA World Cup

World Cup fewer is well and truly gripping South Africa with the start of the five-week long tournament just 56 days away. As hype around the world reaches fever pitch, BMI has decided to publish a piece looking at how Africa's first ever FIFA World Cup will affect the country's food and drink (F&D) industry. After seeing an article published by Flexnews where a number of companies discussed their World Cup prospects, we have decided to pick out a few companies we think are best positioned to benefit from the World Cup while also laying our post 2010 industry outlooks.

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