Starbucks Flouts Outbound Investment Trend

An ageing population, a weak economic outlook and stagnant wage growth mean Japanese consumer goods manufacturers and retailers have been among the most active in terms of international industry expansion in recent years. BMI views this strategy as essential to securing strong long-term growth opportunities. However, we have also repeatedly stressed a conflict of long- and short-term interests - Japan might not offer long-term growth but it is hugely attractive in terms of high existing spending levels and consumer susceptibility to innovation, Starbucks' recent investment in the country being a case in

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