Edeka Hedges Bets With Investment In Both Discount And Supermarket Outlets

Germany's largest retailer Edeka has announced a significant programme of expansion after reporting a 14.9% increase in sales off the back of acquisitions. The company intends to open 500 stores over the next two years, with 200 operating under its Edeka supermarket banner and 300 under its Netto discount banner. The decision to invest in both formats represents a hedge against the country's future economic environment - discount stores are expected to perform more strongly if economic growth remains muted, while supermarkets are likely to drive growth if the economy and consumer confidence

To read the full article, please choose one of the following options: