Market intelligence, trend analysis and forecasts for the Food and Drink industries across the regions

Industry / South Africa

SABMiller Gearing Up For World Cup

May 2010 | Company News Alert

With the start of the FIFA World Cup to be hosted by South Africa less than a month away, SABMiller subsidiary South African Breweries (SAB) has bumped up capacity with the five-week tournament expected to inflate beer sales by about 100,000 hectolitres. To boot, probable upside risks if the South African national team (nicknamed Bafana Bafana) performs above expectations should be

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