Strongest Growth Domestically But Tata Goes Global

Indian soft drink sales are forecast to increase by an average of 14.4% annually to 2014. This outlook has seen global beverage majors PepsiCo and The Coca-Cola Company invest huge sums in exploiting this growth opportunity. Domestic major Tata Tea, however, a subsidiary of the Tata Group conglomerate, is refusing to settle for just this opportunity and is balancing investment in ongoing local expansion with its ambition of becoming a global beverage major under its new guise Tata Global Beverages

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