Hershey Targets High-Growth But Competitive Chocolate Market

To 2014, BMI is forecasting Indian chocolate sales growth of 113% to INR27.9bn (US$729.6mn). Fuelled by favourable demographics, a strong economic outlook and the ongoing emergence of a higher-spending Indian middle class, the market's potential has caught the eye of US major Hershey. Already present in India's sugar confectionery sector via a joint venture (JV) with local firm Godrej Beverages & Foods, Hershey will look to further improve its emerging market exposure by launching chocolate products through the

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