New Orange Juice Leader Highlights Brazilian Opportunity

Brazilian orange juice producers Citrosuco and Citrovita have announced they are to merge. The deal will create the world's largest orange juice producer, with annual revenues of approximately BRL2bn (US$1.1bn). The new firm will control around a quarter of global production, overtaking Cutrale, which currently produces a fifth of all the orange juice drunk worldwide. The move comes as global orange juice demand continues to rise and puts the combined company in a strong position to drive down costs and harness economies of

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