Coca-Cola To Double Africa Investment As Soft Drinks Demand Sizzles

In a development that in our opinion further underlines Africa's ongoing emergence as a highly promising fast-moving consumer goods (FMCG) market, Coca-Cola is to double its annual African investment spend to US$1bn effective 2010. The behemoth's Eurasia & Africa region's five-year compounded annual growth has comfortably outperformed the wider group (see chart) and is poised to continue doing so.

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