BMI Expects Carbonates To Underperform Wider Soft Drinks Industry To 2014

Having introduced segmented UAE soft drinks data in Q210 (calendar), we expect carbonate sales to underperform the wider soft drinks industry to 2014, with higher-value segments like bottled water and in particular fruit juices performing much better. Reflecting sharp income appreciation over the past year and significant investment into the soft drinks industry - recalibrating consumer tastes and preferences (particularly in Dubai where there was an influx of high-spending expats) - the UAE's soft drinks industry is comfortably the Gulf region's most segmented.

To read the full article, please choose one of the following options: