Market intelligence, trend analysis and forecasts for the Food and Drink industries across the regions

Companies / Peru

SABMiller's Focus On Premium Segment Highlights Peru's Strong Prospects

July 2010 | Company News Alert

International brewing giant SABMiller is to launch premium brand Miller Genuine Draft in Peru. The launch represents the brand's first outing in South America and is part of SABMiller's plan to drive up profitability in the region through premiumisation. SABMiller has said that the brand will represent a 'super premium' offering and be initially available in bars, nightclubs and restaurants in the capital city of Lima. We believe that Peru offers one of the most dynamic food and drink sectors in the region, with strong forecasts for economic growth and the expected convergence of the market with its more advanced

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