Cott's Acquisition Of Cliffstar Underlines Focus On Private Labels And Non-Carbonates

Canadian private label soft drink specialist Cott is to acquire private label juice manufacturer Cliffstar for US$500mn. The move underlines Cott's strategy of refocusing on private labels, following a disappointing foray into branded drinks, and positions the firm to benefit from changing consumption patterns, with health-conscious consumers switching from carbonated soft drinks to healthier alternatives. The acquisition should also result in synergies, particularly in distribution and logistics, and improve the firm's negotiating power when dealing with major

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