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Brazil's Burgeoning Consumer Sector Makes It Most Attractive Latin American Market

July 2010 | Industry Trend Analysis

The financial crisis and global economic slowdown had a negative impact on discretionary spending and food and drink consumption across the Latin American region. However, many Latin American markets, including Brazil and Chile, have proven to be particularly resilient in the face of the economic storm and have already registered a return to strong growth. On the other hand, some countries, including Venezuela and Argentina, have been hit particularly hard and look like they will struggle to return to previous trend levels of growth. This is a disparity that was well captured by our risk/reward ratings, with markets that we

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