MENA Key Growth Region For Western Food And Drink Outlets

The Middle East and North Africa (MENA) region is increasingly important to Western food and drink outlet companies. Demand for premium Western style coffee houses and fast food outlets has grown enormously over the past decade (particularly in the Gulf) driven by strong income growth, the influx of high spending expatriates (impacting tastes and preferences) and domestic consumers' growing openness to Western tastes.

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