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Low Growth Across Europe In Short Term, But UK And The Netherlands Have Better Long Term Prospects

July 2010 | Industry Trend Analysis

The global financial crisis has had a substantial impact on consumption habits across Europe and so far any signs of a recovery in consumer demand have been weak and faltering. BMI expects this weakness to be prevalent in the second half of 2010 and into 2011, with any return in consumer optimism constrained by fiscal austerity measures. However, despite this subdued short-term outlook some countries are showing signs of emerging from the downturn more strongly than others and offering better long-term growth opportunities. These contrasts are reflected in our Western Europe Risk/Reward Ratings with the Netherlands and the UK judged

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