Bulgaria's Soft Drinks Sales Continue Plunging In H110

After contracting by an estimated 6.48% year-on-year (y-o-y) in 2009, Bulgaria's soft drinks industry remains very weak and is showing little sign of improving over the short term. Headline sales volumes dropped by 6.04% in calendar H110, according to the Bulgarian Soft Drinks Association (BSDA). The data is in line with our view that headline volume sales will drop by 6.67% in 2010. Our data suggest it will take the industry until 2013 to surpass 2008's level of consolidated sales, which underscores just how debilitating the downturn has been.

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