Russia Still A Huge Draw For Western MNCs

We continue to see Russia as a major long-term opportunity for Western consumer goods companies. With a population in excess of 140mn, it is Europe's biggest consumer market and although it does not carry quite the phenomenal long-term appeal of fellow BRICs, China and India in particular, it continues to attract significant interest from multi-national corporations (MNCs). To emphasise just how strong an opportunity Russia is compared to the rest of Central and Eastern Europe, its Reward score (our key metric in assessing long-term growth) in our regional Food & Drink Business Environment ratings is considerably stronger than any of

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