World Cup Offers Scant Relief For Beleaguered UK Beer Sector, BMI Forecasting Five Years Of Low Grow

The latest industry figures for the UK beer sector reveal that although the FIFA World Cup helped boost demand in the second quarter of the year, the long-term trend looks unlikely to change as demand continues to be eroded by a reduction in alcohol consumption and changing consumer tastes. In the three months to the end of June beer sales increased by 2.9% year-on-year, representing the first quarterly rise since the same period in 2006 (when demand was also boosted by a world cup). However, for the first six months of the year sales are down by 1.4%, despite a

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