SABMiller To Increase Capacity With Competition Expected To Hot Up

Southern Sudan is emerging as a new frontier in the ongoing regional battle for beer market supremacy between SABMiller and Diageo-owned East African Breweries Ltd (EABL). SABMiller's Southern Sudan Beverages subsidiary has announced plans to raise capacity by more than 50% to around 350,000 hectolitres by the end of 2010 as competition from EABL increased. Long overlooked by weary foreign investors, Southern Sudan fits well with our regional view that growing consumer demand will become an increasingly important feature of the African growth

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