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Companies / Switzerland

Sara Lee Lags Rivals Due To Weaker Brands And Sectors

August 2010 | Company News Alert

The latest results posted by thee of the world's largest food firms highlight the importance of having strong brands and the benefits of operating in sectors less exposed to growth in private labels. In one corner we have Nestlé and Unilever who have come through the downturn strongly and have continued to register strong revenue growth in the first half of 2010. In the other corner we have Sara Lee, which struggled to grow revenues in its latest fiscal year (ending July 3) due to price competition and the threat of private labels in many of its core sectors, including

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