Market intelligence, trend analysis and forecasts for the Food and Drink industries across the regions

Companies / Mexico

Efforts To Curb Mexican Obesity Will Require Change In Strategy For Producers

August 2010 | Industry Trend Analysis

The problem of obesity in Mexico is increasingly attracting political attention and the introduction of new laws is pushing producers to adapt their offering. Plans are now in place to introduce legislation to combat the prevalence of high-sugar/high-fat products in schools and to limit how these types of products are advertised. As a result, Mexican bread maker Bimbo has announced it is to launch a variety of healthier new products, while The Coca-Cola Company has announced it will withdraw its high-sugar products from around 300,000 primary schools by

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