AmBev Seeks Additional Scale In Difficult Venezuelan Market

AmBev, the Latin American arm of brewing giant Anheuser-Busch InBev, has announced that it is merging its Venezuelan operations with local brewer Cerveceria Regional. The Venezuelan firm is part of the Cisneros Group and the deal will see Cerveceria Regional take an 85% stake in the combined operations, with AmBev retaining a 15% share. The move can be interpreted as an attempt to build scale and market share in the difficult, but high potential Venezuelan

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