Slower Growth In US Means Starbucks Needs To Redouble Efforts In Emerging Markets

US based coffee shop chain Starbucks is to take full control of its operations in Brazil through the acquisition of local firm Cafés Sereia do Brasil Participações, which owns a 51% stake in the network. There are 20 Starbucks outlets in Brazil but as Latin America's largest consumer market, the country undoubtedly presents enormous opportunities and we would expect this acquisition to prelude an increase in investment. With Starbucks' growth in mature markets having slowed, we believe emerging markets such as Brazil are likely to be the key driver of Starbucks' earnings over the next five years, with rising

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