SABMiller Targeting Big Beer And Soft Drinks Growth

SABMiller is strongly targeting Southern Sudan's underdeveloped beer and soft drinks industry. Competing with Diageo's regional East African Breweries Limited (EABL) for ascendancy in a market where we think there is plenty of slack for branded beer to take advantage of, SABMiller plans to grow annual beer production by more than 50% to around 350,000 hectolitres by year-end 2010. This will be complemented by a five-fold increase in soft drinks production to about 320,000 hectolitres.

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