High Competition In Grocery Retailing Means Other Retail Sectors More Attractive For New Entrants

The Brazilian consumer sector is one of the most dynamic in the world, with growing incomes and a strong consumer culture driving up spending and delivering impressive revenue growth for the country's retailers. The market is also relatively immature, with tremendous potential for expansion in underdeveloped parts of the country. Given this it is no surprise that three of the world's leading retailers are present, with Wal-Mart, Carrefour and Casino all vying for market share, the latter through its stake in Companhia Brasileira de Distribuição (CBD).

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