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Companies / Brazil

Brazilian Investors Could Improve Burger King's Emerging Markets Growth

September 2010 | Company News Alert

It has been reported that a group of Brazilian investors are in talks to purchase US fast-food chain Burger King Holdings. The move would take the publicly listed firm private and could put it in a stronger position to compete with global market leader McDonald's, which has been increasing its market share over the last five years. The Brazilian deal also hints at the significant opportunities for expansion of the brand in emerging markets, where demand for fast-food has grown impressively but McDonald's has stolen a march on its smaller

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