Consumer Sector Carries Huge Potential

With a population in excess of 150mn, an underdeveloped food and drink industry and a strong macroeconomic outlook, Nigeria looks like a phenomenally promising consumer goods market. However, there will be plenty of hurdles to overcome in the coming years if Nigeria is to even get close to realising some of this potential. Although it definitely has more risks than smaller (in terms of population) regional outperformers (politically and economically) such as Ghana, where operating costs are lower and institutions are better developed, Nigeria's raw potential is

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