Private Label Growth To Continue Putting Pressure On Branded Producers

Market researchers Nielsen have reported that private labels accounted for 41% of the Spanish food and drink market during July 2010, up from 39.5% in the same month of 2009. Nielsen reports that sales of private labels grew by 5.6% during the month, while branded products recorded a drop of 3%. The market share for private labels in Spain was already growing before the economic downturn, but a rapid drop in consumer confidence has greatly expedited this trend. The current economic slowdown, high food inflation and the aggressive promotion of private labels by retailers mean that this figure is likely

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