Danone Targets Ambitious Growth In Brazil, Yoghurt And Bottled Water Seen As Key Sectors

The Brazilian subsidiary of international food giant Danone has announced an ambitious target for revenue growth. Danone Brazil has said that it expects to generate revenues of BRL1.3bn (US$754mn) in 2010, which would represent a 10% increase on the sales achieved in 2009. It hopes to reach BRL2.0bn by 2012, nearly doubling its revenues in just three years. BMI believes this level of growth is achievable and to deliver it the firm will focus on dairy products and bottled water. The firm is the market leader in the yoghurt sector and will hope to grow this part of the business

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