Importance Of Owning Leading Brands Demonstrated In Conagra/General Mills Results

The contrasting results posted by US food firms Conagra and General Mills highlight the current importance of owning leading food and drink brands and the danger of marketing brands that are not the front runners in their respective categories. For the three months to the end of August, General Mills recorded increases in sales and earnings, with revenues up by 1.5% to US$3.53bn and net profits up by 12% to US$472.1mn. In contrast, over the same period Conagra reported a drop in sales and earnings, with revenues down by 2% to US$1.82bn and net profits down by 12% to

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