Unilever Commits To Greece With Ice Cream Buy, BMI Sees Long Term Potential In Market

Anglo-Dutch consumer goods giant Unilever has made its second acquisition announcement in as many days. Following the revelation that it is to hoover up a host of well-known personal care products with the US$3.7bn acquisition of Alberto Culver, the firm has revealed it is also to buy the Greek ice cream business belonging to local dairy firm EVGA. While the former acquisition was interesting for what it had to say about Unilever's strategy - and its continued commitment to spanning the entire consumer goods sector - this latest announcement is more interesting as to what it says about the Greek

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