German Retailers Focus On Private Labels

German wholesaler Metro Cash & Carry has unveiled a revamped private label range as it seeks to adjust its offering in response to the downturn. Metro has revealed it will now sell six private label lines - ranging between the entry-level Aro brand to the high-end Fine Food brand - and claims the products will be 10-20% cheaper than similar branded products. Metro Cash & Carry currently generates 10% of its revenues from the private label segment and has set a target of increasing the share to 20% by 2012. The move comes as German retailers are increasingly putting weight

To read the full article, please choose one of the following options: