Supermarket Focus In Line With Current Conditions But Discount Sector Could See Resurgence

Germany's two largest grocery retailers have laid out ambitious expansion plans for 2011, with a focus on their full-service supermarket divisions. The country's largest grocery retailer Edeka has said it plans to open 200 full-range supermarket outlets, while second placed Rewe has said it will open more than 120 of its eponymous supermarket stores during the year. This focus on the supermarket segment is likely to be partly at the expense of the 'no-frills' discount format and can be partly attributed to the strength of the German economic recovery, which has been among the strongest performers in Western Europe in

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