Market intelligence, trend analysis and forecasts for the Food and Drink industries across the regions

Companies / Belgium

Bright Food Seeks To Acquire United Biscuits' Brands and Reputation

September 2010 | Company News Alert

Despite strong interest from US food producer Campbell Soup and anticipated interest from private equity investors in the biscuit operations of UK-based biscuit and snack food giant United Biscuits (see 'Biscuit Buy Could Accelerate Campbell's Emerging Market Growth', September 01 2010), Chinese food company Bright Food is reportedly in talks to acquire United Biscuits, according to Reuters. Bright Food's planned acquisition, which could cost around GBP2-2.5bn (US$3.16-3.96bn), is a move to expand its already-strong exposure in the Chinese confectionery market and boost its revenue growth.

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